While scrolling Instagram, and other social platforms, it’s evident that most of the content is video. Effective social media marketing is all about storytelling, and video is such a great tool to tell a story! 

Short-form videos are now being prioritized in the algorithms on social media platforms, which means your Instagram audience is more likely to see your reels than other content. In this session, we’ll explore the basics of how to create reels, simplify the process, and use best practices for maximum reach so you stand a better chance of your video content going viral.

Date: Thursday, June 8, 2023
Time: 10:00 a.m.
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Kayla Short is an award-winning Canadian blogger, full time content creator, and TV personality. As a full-time blogger, she has worked with big and small brands alike. As a writer Kayla has contributed to Huffington Post, Fashion Magazine, Flare Magazine, and Profile Halifax to name a few. Kayla is also proud of her work as a seasoned guest expert for CTV, Global, and CBC. 

As a multi-faceted creative, Kayla loves documenting her adventures in food, fashion, beauty and travel with an ever-informative lens. With a commitment to authentic growth, she has travelled from province to province sharing her extensive knowledge of social media and online marketing. Kayla was chosen as one of Huffington Post’s Top 50 Canadians, and she’s extremely humbled by her numerous awards from The Coast Reader Choice Awards for “Best Blogger” right here in Halifax Nova Scotia.