Tourism Nova Scotia is running a winter digital advertising campaign as part of the Compelling Tourism Communities Initiative (CTC). The campaign is running from January 15 to February 28, 2025 in Prince Edward Island, New Brunswick, and Nova Scotia. The campaign focuses on promoting winter visitation and building awareness of Nova Scotia’s lesser-known communities through highlighting events, winter getaways, outdoor adventure activities, culinary experiences, accommodations, and more. Tactics include digital video ads on YouTube and streaming services, digital display ads, and social media ads. Our social media ads push to stories on NovaScotia.com that dig into exciting winter activities, cozy accommodations, and opportunities to explore communities throughout the province during the colder months.
See some examples of our ads:
Videos
See our playlist of winter campaign videos: https://www.youtube.com/playlist?list=PLprZuph0CZC8bAjSJg_KsDCk8CD43rMHP
Social Media Ads
Digital Display Ads
