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News Releases

Tuesday, January 14, 2025

Province Selects Marketing Agency to Help Promote Tourism in Nova Scotia

Halifax firm m5 Marketing Communications will remain the Province’s tourism marketing agency of record to help promote Nova Scotia as a premier vacation destination.

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Friday, December 13, 2024

Province Recognized As Top Travel Destination

Nova Scotia has been named one of Travel + Leisure magazine’s 50 Best Places to Travel in 2025.

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Thursday, August 1, 2024

Request for Proposals for Tourism Marketing Services

The Province is looking for professional tourism marketing services to support activities promoting Nova Scotia as a vacation destination.

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Tuesday, May 28, 2024

Film Tourism Campaign Encourages Travel to Nova Scotia

A new advertising campaign highlighting Nova Scotia communities and linking to the local film industry encourages travellers to visit the province.

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Thursday, April 4, 2024

Strong Tourism Recovery in 2023

Nova Scotia welcomed 2.2 million visitors in 2023, an increase of 14 per cent compared with the previous year’s 1.9 million.

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Wednesday, February 21, 2024

Province Signs Agreement to Support Tourism Growth

Nova Scotia has signed a new agreement with the Government of Canada and the other Atlantic provinces to help grow tourism in the region.

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Monday, March 6, 2023

New Marketing Campaign Aims to Build on Tourism Recovery

The Your Ocean Playground campaign will encourage people to spend their vacation time and money in Nova Scotia and build on the tourism industry’s strong recovery in 2022.

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Wednesday, October 12, 2022

More Focus on Growing Local Tourism

Tourism Nova Scotia is rolling out new pilot programs and activities to help more Nova Scotia communities grow tourism.

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Tuesday, June 7, 2022

Province Partnering with Industry on Strategic Plan for Tourism Growth

The Province and Tourism Industry Association of Nova Scotia (TIANS) will partner to develop a new strategic plan for Nova Scotia's tourism sector.

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