Help attract Nova Scotia and Atlantic region travellers this fall and winter through the RADIATE Tourism Program. 

The RADIATE Tourism Program helps tourism businesses and attractions develop and market travel packages during fall and winter.

Tourism packages will uniquely showcase Nova Scotia in the priority areas of: 

• Outdoor activities;
• Local flavours (Nova Scotia food and drink);
• Music, culture, and heritage;
• Seasonal and regional opportunities including family-friendly packages and connection with film and screen series in Nova Scotia.

Program participants will benefit from:

• Target market research insights;
• Coaching and tools for package development and positioning;
• Feature on a NovaScotia.com landing page;
• Inclusion in seasonal digital marketing campaigns created and delivered by TNS.

Tourism packages can be offered by a single tourism business or combine offers from multiple businesses and can vary in duration from a few hours or days (such as a guided tour combined with a local meal or up to a three-night stay with an activity). Up to two tourism packages can be submitted, which can include existing packages and new package ideas.

The deadline to apply is Wednesday, May 22, at 4:00 p.m.  

The program guidelines, eligibility and online application is available at https://tourismns.ca/radiate-tourism-program.