As part of the Tourism Nova Scotia Webinar Series, SEO consultant MacMillan of MacMIllan Search has been helping tourism businesses improve their search engine optimization, or SEO, to make it easier for potential customers to find them online.

SEO is about improving the search engine results for your business so you can attract more people to your website, and make sure the people coming to the site take the action you want them to take.

In an Introduction to SEO for Content Webinar on December 3, Michael showed participants how to increase search traffic to your website with your content. He covered tactics to discover what questions potential customers are asking in search engines and how best to create content to answer these questions and get your website at the top of their search results.

If you weren’t able to join the live webinar on December 3, you can register to view the recording here.

Everyone who registered for the live webinar or to view the recorded webinar will receive an invitation in January to participate in an interactive online session to put those learnings into practice. Completion of the Intro to SEO for Content Webinar is a requirement for participating in the SEO Next Steps. To make the most of this session, we recommend that you practice some of the techniques outlined in the webinar and come prepared with your questions for Michael.

Mark your calendars for the SEO Next Steps Webinar with Michael MacMIllan
Thursday, January 21
10:00am

Michael also hosts regular SEO Brunch Meetups, where people can have a SEO audit of their website and ask questions about improving their SEO. The next SEO Brunch is on Monday, December 21 at 12:30pm.