Thursday, November 8, 2018
Tourism Nova Scotia (TNS) is making it easier for tourism operators and organizations to partner on content development and digital marketing by offering a combined Digital Content Marketing Program. Now, applicants can submit a single application outlining their content needs, digital marketing needs, or both. Partners will be asked to state their marketing objectives and budgets when applying. Successful applicants will work with TNS to determine how best to invest their budgets to meet their objectives.
Partners who invest in content creation will receive high-quality assets for their own marketing needs, and the created content may be used in TNS’s consumer marketing campaign.
Partners who invest in digital marketing will work with TNS to develop mutually beneficial objectives and implement a tailored digital marketing campaign. Tactics may include social media advertising, search engine marketing, display and video advertising.
The minimum partner investment for digital marketing is $5,000 plus a 15% media buying fee (total $5,750). The minimum partner investment for content creation is $7,500. TNS will match partner investments.
Anyone interested in partnering in this program should submit an application no later than December 7, 2018. The application guide is available at tourismns.ca/programs/Digital-Content-Marketing-Program
If you have questions about the program, please contact Sarah Hennebury, Marketing Advisor at (902) 798-6953 or sarah.hennebury@novascotia.ca.
Our marketing team will also be offering one-on-one appointments during the Tourism Industry Association of Nova Scotia’s Tourism Summit for people who would like to discuss the Digital Content Marketing Program and application process in more detail. Registered delegates can book an appointment online.
Subscribe to our inTouch newsletter to receive updates on Tourism Nova Scotia’s programs, partnership opportunities, marketing activities, research, and resources, as well as industry success stories and professional development opportunities.