Halifax firm m5 Marketing Communications will remain the Province’s tourism marketing Agency of Record to help promote Nova Scotia as a premier vacation destination.

The agency, which has been the Province’s tourism marketing partner since 2019, was selected from seven vendors who submitted proposals. The agency of record works closely with Tourism Nova Scotia and provides highly specialized services in tourism marketing campaign creation, media buying and planning, website development, research and marketing strategy.

The new contract begins on April 1 and is valued up to $13.3 million annually. It will have an initial five-year term with the option for two one-year extensions.

Read the news release here.