Thursday, July 26, 2018
The province will invest in five iconic tourism sites to enhance visitor access and experiences, and help motivate people to travel to Nova Scotia.
At an event in Peggy’s Cove on Wednesday, July 25, Business Minister Geoff MacLellan announced that Peggy’s Cove, the Cabot Trail, Halifax waterfront, Lunenburg waterfront, and the Bay of Fundy, including Annapolis Royal, will receive tourism infrastructure investments through the Tourism Revitalization of Icons Program (TRIP).
“These iconic tourism sites attract travellers from around the world and it’s important we do all that we can to ensure they have exceptional experiences once they are here,” said Mr. MacLellan. “These investments will create more opportunities for private sector tourism operators and help keep our sector growing.”
TRIP will be managed by Tourism Nova Scotia.
“These tourism icons help differentiate Nova Scotia from other travel destinations,” said Michele Saran, CEO of Tourism Nova Scotia. “They are recognized nationally and internationally and deliver the unique and authentic Nova Scotia experiences visitors look for.”
Tourism Nova Scotia will quickly begin working with partners to identify the best plan for each icon site.
Peggy’s Cove is the first site ready to proceed through the program, and has been allotted $2 million over the next three years. Develop Nova Scotia will lead the planning and implementation of tourism infrastructure enhancements at Peggy’s Cove, which will include consultation with community and business stakeholders.
Program plans and partners for the Cabot Trail, Lunenburg waterfront, Halifax waterfront, and Bay of Fundy will be announced once confirmed.
Tourism Nova Scotia looks forward to working with key tourism partners in these areas, and to leveraging government’s six-million-dollar investment over the next three years.
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