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SOCIAL MEDIA MARKETING TIPS FOR YOUR BUSINESS: How to use Instagram as a business tool with #visitnovascotia

Let’s talk about Instagram!

Instagram is an extremely popular photo and video sharing platform and is one of the easiest platforms to operate - all you need is a smartphone to get started. Did you know we can help you get your content in front of even more people? Here’s how…

The Tourism Nova Scotia brand account, @VisitNovaScotia currently has over 60,000 followers on Instagram. It is an extremely engaged audience and a great resource for us. People share their content with us daily by using the hashtag #VisitNovaScotia and we select content to be featured (or “regrammed”) ensuring the photographer receives full photo credit. We can’t be everywhere around the province at once so Instagram is a valuable tool for helping us curate new content while profiling some of the wonderful photos taken by photographers travelling around the province. We also showcase these amazing photos on novascotia.com here.

Why should you use Instagram?

• Highlight your region as a place to visit and contribute to the overall conversation about Nova Scotia by sharing photos taken around your area.

• Highlight your business or experience specifically. For example…do you own and operate a restaurant? Showcase the amazing food you create. Do you own a bed and breakfast? Showcase some of the beauty of your area and some of the experiences your visitors can have while staying with you. Are you a tour operator? Showcase some of the places you visit so that people will want to tour with you.

• Find content from your area by searching locations or #hashtags on Instagram. Ask the photographer for permission to repost their image and give photo credit to their account when you repost.

• Create a hashtag for your business and encourage your visitors to use it. Your visitors can also tag you and include location. This way you can easily find new content about your business.

• Once you find and/or create new images for your Instagram account, you can also feature it on your other social networks such as Facebook, Instagram or Pinterest.

Don’t forget, always use the hashtag #VisitNovaScotia for a chance to be featured by @VisitNovaScotia. You might also like to hashtag #ExploreCanada for a chance to be featured by @ExploreCanada, Destination Canada’s Instagram account. This will help you get your content in front of even more people.

Examples of great Nova Scotia businesses on Instagram:

Tips

Just getting started? It’s easy to find lots of great tips online.

This is the first in a series of social media marketing tips presented by the Marketing Team at Tourism Nova Scotia. Keep hashtagging. #VisitNovaScotia