Thursday, November 8, 2018
This is the perfect time to update your package, experience and event listings on NovaScotia.com to reach visitors planning their vacations for 2019.
December-April is peak trip-planning season for international visitors choosing Canada. According to Trip Advisor, travellers from the United States and the United Kingdom book their trips about 80 and 95 days in advance respectively. However, on average, tourism operators advertise just 35-40 days out from the season, missing the critical window for trip planning and booking.
When the final date of your event, package or experience arrives, your offering disappears from NovaScotia.com. After the peak tourism season, the number of active travel experience, package, and event listings on NovaScotia.com tends to drop because listings aren’t updated to reflect dates and times for the coming year.
This year, don’t miss out! Make sure your listing is up-to-date on NovaScotia.com now to encourage bookings for 2019.
For experiences, if you haven’t determined dates for 2019 yet, we encourage you to update your listing with potential start and end dates. Add a note to your description that lets travellers know this experience will be available during this timeframe, and when official dates will be released.
Package, event and experience listings are free and increase the profile of your business on NovaScotia.com by:
View criteria and upload your packages, experiences, and events on Tourism Nova Scotia’s Partner Portal.
For additional help or information, please contact Michelle Sears, Digital Marketing Advisor at 902-790-4571, or michelle.sears@novascotia.ca.
RELATED LINKS
NovaScotia.com
List on NovaScotia.com
Subscribe to our inTouch newsletter to receive updates on Tourism Nova Scotia’s programs, partnership opportunities, marketing activities, research, and resources, as well as industry success stories and professional development opportunities.